Multi-cultural Market Research Company- Change Sales Strategies to Increase Revenue for companies selling to the Hispanic Market.
Solution: Evaluate the Hispanic market for the company and the products/services that they were looking to offer into these markets. Provide data and standards for each company to allow the company to better target their sales revenue strategies for the Hispanic business community. Provide comparative data from the competitors versus the company.
Result: Increased Company revenue and presence in the boutique company research area that led to several engagements with Fortune 500 companies. Company was recognized as one of a handful of boutique research firms most followed by middle market firms.