The Nessa Group in its efforts to broaden its marketing assistance to clients has engaged as advisors Dean Eaker, Wired Assets Holdings and John Greco, Greco Enterprises. The goal is to create a Nessa – NewCo that focuses on consolidating all mobile and internet technologies to optimize client marketing reach.

 

Dean Ross Eaker

President and Founder of Wired Assets Holdings

Dean Ross Eaker is a senior executive with a record of success at creating and developing new revenue streams/channels within the digital media, publishing, data compilation, and direct marketing industries.

He has developed senior level relationships with both Fortune 1000+ companies as well as early to late stage entities and has served as senior advisor to several VC and private equity companies. He has a deep database of relationships that spans several sectors within the digital media landscape.

Dean has a strong drive and passion for identifying and transforming underperforming assets into new revenue streams, which has led to increased business valuation within targeted market sectors. He uses his strong strategic planning as well as tactical execution skills, combined with experience and creative thinking, in the development of innovative, revenue-generating business concepts. As a serial entrepreneur, he has the required skill set to adapt and bring business intelligence and execution skills to recruit talented teams to support and scale business ventures.

Dean leverages the intersection of data, media and technologies in the creation of partnerships, joint ventures, strategic M&As and long-term licensing agreements. He is an inspirational leader and motivator of senior leadership, internal teams, and potential clients to execute on business initiatives with the focus on increasing long term business valuations.

With a B.A. in Marketing and Communications from the University of Miami, Dean is a member of Computer Graphics Pioneers, the National Academy of Television Arts & Sciences, and several other media related associations.

Specialties: Building strategic/tactical relationships, brand strategy,marketing innovation, and monetizing data assets focused on creation of new revenue streams for both online and offline entities.

 


John Greco

Founder and Chairman of Greco Enterprises, LLC 

An award-winning marketing, business development, and trade association executive, John Greco is a thought leader at the intersection of marketing & technology.

He is co-founder/Managing Member of Greco Enterprises, LLC & Chairman/CEO of its d/b/a Greco Associates (GA), an integrated solutions provider offering a wide range of services to the for-profit and nonprofit segments. Greco Enterprises is also co-owner and John a Managing Director of Social Prospectors, LLC.

Through Greco Enterprises, he is founding member, owner, and Chairman of the Marketing IMPACT Council™.

He previously was President/CEO of the Direct Marketing Association; President/CEO of the Yellow Pages Publishers Association; SVP Marketing/Technology/Business Development at RR Donnelley; at AT&T held a wide range of leadership positions including Director of Bell Labs’ Malcolm Baldrige National Quality Award winning Consumer Laboratory; and at RCA was design engineer/product manager.

He served on the board of Advertising Week among many other boards and serves on several advisory boards.

John holds an MBA from Columbia University and a BS in Electronic Engineering from Monmouth University.